Nicole Ng | Digital Marketer
​For the past two years, I've designed mobile games focused on creating intuitive user experiences and optimising engagement through data analysis.
My work involved designing gameplay systems and refining mechanics based on player behaviour, skills I'm now applying to digital marketing.
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Certified in HubSpot SEO, I'm now actively expanding my expertise in:
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SEMrush: Mastering keyword research and competitive analysis.
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Ahrefs: Learning backlink strategies and content gap identification.
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Google Analytics 4: Tracking performance metrics to optimise user journeys.
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What excites me most about this transition is how my game design background gives me a unique perspective:
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Player psychology understanding that translates to user behaviour analysis.
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Data-driven approach for optimisation.
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Systems thinking for technical SEO architecture.
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I'm currently seeking digital marketing roles to grow these skills, with a long-term focus on technical SEO.
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Nicole has the initiative to take an extra step, the drive to push things in the direction she wants, the mind to always stay on track, and the attitude to take responsibility for the tasks she is assigned to.
Yuen Chia Lim • Technical Artist @ Kurechii
Nicole problem solves and designs skillfully keeping the user at the heart of what she does. She’s a great communicator who walks thought provoking questions which leads to greater clarity and an overall better pipeline.
Sam Payne • Concept Artist & Illustrator @ Noisy Nit Games
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GAME DEVELOPMENT BLOGS
